Privacy & Cookies Policy

Last updated: 19/10/2025

This Privacy & Cookies Policy explains how TrendyXpress (“we”, “us”, “our”) collects, uses, discloses, and safeguards your information when you visit https://trendyxpressbd.com/, interact with our social pages, place an order, or contact us via email, chat, or messaging apps. By using our Services, you agree to the practices described below.

If you do not agree with this Policy, please do not use the Services.

1) Who we are

Data Controller: TrendyXpress
Address: House 122/1, Eastern Bank Agent Banking,West Dhanmondi Housing side, Bosila Main Road, mohammadpur
Email: support@trendyxpressbd.com
Phone/WhatsApp: +8801611036413

If you are in the European Economic Area/UK, we process your personal data as a “controller” under GDPR/UK-GDPR. For users elsewhere (including Bangladesh), we follow comparable principles of fairness, transparency, and security.

2) What we collect

a) Information you provide

  • Account & Profile: name, email, phone, password (hashed), delivery addresses.
  • Orders & Payments: items purchased, delivery notes, invoice details. We do not store full card numbers; payments are handled by our payment partners.
  • Customer Support: messages, attachments, call/chat history (including Messenger/WhatsApp if you contact us there).
  • Marketing Preferences: newsletter/SMS/WhatsApp opt-ins and preferences.
  • Contests/Surveys: entries and feedback.

b) Information collected automatically

  • Device & Usage: IP address, browser type, device identifiers, pages viewed, time on page, clicks, referring/exit pages.
  • Cookies & Similar Tech: described in Section 5 (Cookies) below.
  • Approximate Location: derived from your IP for fraud prevention, language, and shipping estimates.

c) Information from third parties

  • Payment Providers for payment confirmation and fraud checks.
  • Advertising & Analytics Partners (e.g., Meta/Facebook, Google) for ad performance, attribution, and audience insights.
  • Logistics Partners for shipment tracking and delivery confirmations.

3) How we use your information

We use your information to:

  1. Provide and operate the website, apps, and services.
  2. Process orders and deliver products (payment, invoicing, shipping, returns).
  3. Communicate with you about orders, support, updates, and policy changes.
  4. Personalize content, remember preferences, and show relevant products.
  5. Marketing (with your consent where required): newsletters, offers, retargeting/remarketing, and promotions.
  6. Analytics & improvement: measure performance, fix bugs, and develop features.
  7. Fraud & security: detect and prevent fraudulent, abusive, or illegal activity.
  8. Legal compliance: tax, accounting, regulatory, and enforcement obligations.

Legal bases (EEA/UK): performance of a contract, legitimate interests, consent, and legal obligations.

4) Sharing your information

We share information only as needed:

  • Service Providers/Processors: hosting, payment processing, customer support, email/SMS delivery, analytics, advertising, and logistics.
  • Advertising & Analytics Partners: to measure ads, improve reach, and avoid irrelevant ads (e.g., Meta Pixel/Conversions API, Google Ads/Analytics).
  • Business Transfers: in a merger, acquisition, or reorganization.
  • Legal & Safety: where required by law or to protect rights and safety.
  • With Your Consent: e.g., testimonials or public promotions.

We do not sell personal information.

5) Cookies & similar technologies (merged policy)

5.1 What are cookies?

Cookies are small text files stored on your device by your browser. They help websites function, remember preferences, and understand how visitors use the site. We also use pixels, SDKs, and local storage for similar purposes.

5.2 Types of cookies we use

  • Strictly Necessary (Essential): required for core features such as login, cart, and checkout. These cannot be switched off.
  • Performance/Analytics: help us understand traffic and site performance (e.g., pages visited, time on site). Examples: Google Analytics.
  • Functionality/Preferences: remember choices such as language, region, and saved addresses.
  • Advertising/Targeting: used by us and our partners (e.g., Meta/Facebook, Google Ads) to show relevant ads and measure conversions (including remarketing).
  • Security/Fraud Prevention: detect suspicious activity, protect accounts, and prevent abuse.

5.3 Examples of data processed via cookies

IP address, device identifiers, browser type, pages viewed, actions (add-to-cart, checkout), approximate location, referrer/UTM parameters, and hashed contact data (when permitted) for attribution.

5.4 Your choices and consent

  • Consent banner: Where required, we display a banner that lets you accept all, reject non-essential, or manage categories. Your choice is stored for [X] months (reset sooner if you clear cookies).
  • Cookie settings: You can revisit your choices anytime via [LINK OR BUTTON NAME, e.g., “Cookie Settings”] in the footer.
  • Browser controls: You can block or delete cookies in your browser settings. Doing so may affect site functionality.
  • Ad preferences: Manage personalized ads here:
    • Google Ads: https://adssettings.google.com
    • Facebook/Instagram: https://www.facebook.com/adpreferences
    • You can also opt out of many networks at https://optout.aboutads.info/ (US) or https://www.youronlinechoices.com/ (EU).
  • Analytics opt-out: Google Analytics Browser Add-on: https://tools.google.com/dlpage/gaoptout

Global Privacy Control / Do Not Track: If your browser sends a supported GPC signal, we treat it as an opt-out of selling/sharing (where applicable) and limit non-essential tracking accordingly.

5.5 Third-party cookies we commonly use (illustrative)

  • Google Analytics & Google Ads (measurement, attribution, remarketing).
  • Meta Pixel / Conversions API (ad measurement and remarketing on Facebook/Instagram).
  • Payment providers (fraud checks, payment completion).
  • Courier/Tracking widgets (shipment status).
    The specific providers may change; we keep an internal list of current vendors and contracts.

5.6 Cookie retention

Cookie lifetimes vary by category and provider (from session-only to up to 24 months). Non-essential cookies are set and retained only after consent where required.

6) Marketing communications

  • Email/SMS/WhatsApp: We send promos only if you opt in (or as permitted by law). Unsubscribe anytime via the link in the email, replying “STOP” to SMS, or contacting us.
  • Remarketing ads: You may see our ads on other sites/apps based on your interactions. Adjust preferences using the links above.

7) Your rights

Depending on your location, you may have the right to access, correct, delete, object/restrict, request data portability, and withdraw consent.
To exercise rights, contact [SUPPORT EMAIL]. We may need to verify your identity.

If you are in the EEA/UK and believe we have not resolved your concern, you can lodge a complaint with your local data protection authority.

8) Data retention

We retain data only as long as necessary for the purposes described:

  • Orders & invoices: retained to meet tax/accounting laws.
  • Accounts: retained while active; deleted upon request or after inactivity per our schedule.
  • Marketing data: retained until you unsubscribe or withdraw consent.
  • Support records: retained for analytics and service improvement.

9) Security

We implement administrative, technical, and physical safeguards appropriate to the nature of the data (e.g., HTTPS, access controls, encrypted storage by trusted providers). No system is 100% secure; please keep your password confidential and notify us of any suspected misuse.

10) International transfers

Your information may be processed outside your country (for example, on servers in [PRIMARY HOSTING COUNTRY/REGION]). Where required, we use lawful transfer mechanisms (e.g., standard contractual clauses) and apply appropriate safeguards.

11) Children’s privacy

Our Services are not directed to children under 13 (or the relevant minimum age in your country). We do not knowingly collect data from children. If you believe a child has provided personal data to us, contact us to delete it.

12) Third-party links & social features

Our site may include links to third-party websites, apps, or social features (e.g., Facebook, YouTube). We are not responsible for their privacy practices. Review their policies before providing personal information.

13) Messaging platforms (Messenger/WhatsApp)

If you contact us via Messenger/WhatsApp or use “Continue with Facebook/Google,” the platform may share limited profile and technical data with us, and we may share order events (e.g., purchase, checkout) to measure ads and improve support. Your use of these platforms is governed by their own privacy policies and settings.

14) Changes to this Policy

We may update this Policy from time to time. Changes take effect when posted with the “Last updated” date above. We will notify you of material changes (e.g., via email or site notice).

15) Contact us

TrendyXpress
Email: support@trendyxpressbd.com
Phone: +8801611036413